Dr. Wendong Chen Delivers Keynote on HEOR Methodologies at the 5th Xiangya Health Management Conference
Updated: Sep 11
On April 19, 2025, the 5th Xiangya Health Management Academic Conference was convened in Changsha, convening leading health management scholars and healthcare executives from across China and abroad. Dr. Wendong Chen, Founder and Chief Scientist of Normin Health, was invited to deliver a keynote address titled "Health Economics and Outcomes Research (HEOR): Methods and Practice," sharing vital insights on health economic evaluation and real-world evidence generation.
Key Highlights of the Presentation:
Academic Session Overview: Dr. Chen presented a comprehensive overview of HEOR methodologies and their pragmatic application in preventive health, chronic disease screening, and hospital health management.
Key Themes & Insights:
Comprehensive Methodological Framework: Outlined core HEOR evaluation tools, including cost-effectiveness and cost-utility analysis, budget impact modeling, patient-reported outcome (PRO) measurement, and health-related quality of life (HRQoL) assessment.
Real-World Evidence for Health Management: Emphasized how real-world data and econometric modeling provide scientific evidence to guide resource allocation, optimize health screening pathways, and demonstrate the tangible clinical and economic value of early health interventions.
Significance and Industry Impact:
Dr. Chen's presentation underscores Normin Health's ongoing commitment to advancing HEOR and real-world evidence methodologies in China, fostering closer synergy between academic clinical research, health technology assessment, and health management policy.
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